Thursday, June 14, 2012


Interviewing is one of the very powerful techniques for data gathering, inspirational digging or new design. Use it to your advantage and get the most out of it. In this tiny article, I am going to share with you what to avoid and what not to avoid.

Here are some of the things you want to avoid:
  • Yes/No questions.
  • Hypothetical questions
  • How often they do things? They will always misjudge.
  • How much do they like something on a scale from 0 to 10? What is really the difference between 7 and 8? Scratch out those questions.

And here is what you want to have more of:
  • Introducing yourself and your purpose.
  • Always keeping track that the interview is about them, not you.
  • Starting with unbiased questions.
  • Asking open ended questions.
  • Using questions leading to opinions, goals or ambitions.
  • Following up your questions with previous questions.
  • Using language they understand. Don't use big words they wouldn't understand. 
  • Asking of examples.
  • Being flexible. Don't rigid up.

While you are at it, keep in mind this as a side note; give them some time to answer. Have a little patience. They will tell you more than you expected.

Silence Is Golden

Image Credits to: Ambro

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